Process management and optimization

Insurance sector

Discover how Necomplus has helped in the insurance sector

Referral service

Necomplus is a provider specialized in the BPO & Contact Center service for the insurance sector. With over 28 years industry experience, Necomplus’ technology and its ability to manage all commercial phases during customer’ lifecycle allows to obtain optimal results in just a few months. Increasing the overall profibality of the policy fleet in an effective way is feasible by simulteanously improving: cross-selling, upgrade, retention and policies’ recovery.

Background

The problem of some insurance companies, insurance brokers or bankassurance divisions is the difficulty to increase the net policy base.

Although the number of acquisitions is very high, the churn rate is also very high, which prevents a high growth in the base and profitability.

In the case of bankassurance, it is also hit when there is no continuity of incentives every month of the year regarding the commercialisation of policies in bank offices.

Some directors openly admit that with the ambitious sales targets that are set, only face-to-face sales are not sufficient.

Barriers

  • Cross-selling in insurances only works when offices have incentives
  • Incentives for insurance sale are discontinuous throughout the year
  • The quality of sales is very unequal by regions
  • The % of sales perceived as forced is abnormally high
  • Lack of specialist know-how in insurance cover in offices
  • There is no smart programme for the upsell or upgrade of clients who already have policies
  • There was no smart programme for proactive retention
  • The face-to-face network was not specialised in client retention when these wanted to cancel
  • No continued campaigns were run ad hoc to recover policies

Action Plan

In order to increase the global profitability of the policy base, the phases of cross-selling, upgrade, retention and recovery of cards must be executed in an efficient and simultaneous manner.

Bank offices are not specialists in insurances, and agents and brokers do not reach out beyond their territorial area.

A specialised provider with 25 years of experience in insurances and BPO Contact Centre, with advanced technology in management, technology and customer experience, such as Necomplus, is able to introduce, in parallel to face-to-face sales, all these commercial phases with visible effects in barely a few months.

When the bank entity, insurance company or insurance broker relies on Necomplus, it achieves a qualitative and quantitative leap in the exploitation of its portfolio and, therefore, in its operating accounts.

Results

  • Recurring increase in new registrations through cross-selling, with 8% to 15% success, thanks to specialist remote teams
  • Creation of continuous successful campaigns to upgrade coverage, policies or insured,
  • Launch of a platform of retention specialists who prevent between 40 and 50% of annual leaks (with up to 7 promotional tools)
  • Recovery with special offers to profitable customers who canceled, up to 20% success rate.